Intel Arc GPU Shroud
Design sprint for Intel's 1st gen Arc graphic cards, codenamed Alchemist.
2022 · 2 weeks
1st place winner of Intel design challenge, 2022My role
Solo, self production
Skills and tools:
Ideation, Research, Solidworks, Keyshot rendering, Adobe Illustrator, Adobe Photoshop, Market and consumer research, Trend research, Moodboard, Brand identity, CMF, Procreate, and animation
The current market
Industrial & power aesthetic
This industrial style emphasizes masculine features, chamfers, sharp lines, and are predominantely dark.
Dark neon aesthetic
This technical aesthetic thrives in darkness, with playful rainbow neon colors illuminating a dark plastic surface.
Elevate the current market
The current market is saturated with two trends, often portraying aggressive and intimidating qualities. Intel Arc should consider these trends, aiming to be tastefully expressive and approachable.
Intel Arc aesthetic
The intended purpose of Intel Arc is to enhance the gaming and streaming experience. Its style is characterized by a celestial data stream look, featuring rounded, softer edges and illuminated LEDs that reflect calmer, quieter power. It showcases a sleek, approachable, calm, and confident taste.
